What is Marketing Automation? It’s the process of using software to automate repetitive marketing tasks like email campaigns, social media posts, and ad management. Marketing automation tools streamline these efforts, allowing businesses to target specific audiences, nurture leads, and track engagement without constant manual intervention. By leveraging data-driven insights, marketing automation helps deliver personalized messages at the right time, enhancing customer experiences and improving overall marketing efficiency. Whether for small businesses or large enterprises, it’s a powerful way to scale marketing efforts and drive growth.